The Founders Network
I created the brand and digital experience for The Founders Network from the ground up, crafting a bold, community-led identity designed to connect ambitious founders and fuel meaningful collaboration.
Professional with a Drop of Luxury
I was tasked with creating a brand identity that founders could trust when investing their time into
The Founders Network. As the business spans multiple sectors from coaching and creative to automation and videography the identity was built to work seamlessly across each, maintaining a consistent and recognisable presence throughout.
The Founders Network needed a brand identity that could capture its expertise in helping founders grow their businesses while presenting a clear, approachable, and professional presence. The challenge was creating a visual system that balanced authority with accessibility, speaking to ambitious founders across a wide range of industries without feeling rigid or generic. The aim was to build a strong, adaptable brand foundation that could support future programs, content, and initiatives as The Founders Network continues to expand.
A Perfect One-Pager
The Founders Network opted for a one-page website to keep things clear and focused. I designed a clean, minimal, and easy-to-navigate site that delivers information efficiently while still feeling premium.
To elevate the experience, I introduced a subtle gold dust video in the background, bringing the site to life from the moment it loads. This was complemented by soft gold curves woven throughout the layout, adding a sense of elegance and continuity. Strategic use of white space helps break up the content, making it easier for users to absorb key information without feeling overwhelmed.
Social Media & Print Products
For Model Group, we created business cards with a built in digital touch, a QR code that leads to a private webpage with the card design and full contact details. It’s a simple way to put a face to the name and make every call more personal.
We created a series of social posts for their accounts, but at the time they weren’t focused on developing their social presence.